Analyzing your help center knowledge base activity

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Zendesk features a prebuilt Knowledge Base dashboard that helps you understand how often your help center articles are being viewed, which articles are being voted up or down, and more. The dashboard can help you identify whether customers are finding and viewing your articles, identify trends, and discover which articles receive the most votes.

You can edit and customize the Knowledge Base dashboard by cloning it (see Cloning dashboards).

Tip: If you need something more complex, you can write your own reports using a wide range of metrics and attributes. For details, see Creating reports.

The information in the Knowledge Base dashboard is updated on a schedule. The schedule depends on which plan you are on. For details, see Data refresh intervals for analytics.

In the following topics, you'll learn how to access the Knowledge Base dashboard and see the available reports:

Accessing the Knowledge Base dashboard

Understanding the Knowledge Base dashboard reports

Accessing the Knowledge Base dashboard

Use the following procedure to access the Knowledge Base dashboard.

To access the Knowledge Base dashboard

Click the Zendesk Products icon () in the top bar, then select Analytics.

From the list of dashboards, select the Zendesk Knowledge dashboard.

Click the Knowledge Base tab.

Understanding the Knowledge Base dashboard reports

The Knowledge Base dashboard shows information about article views, votes, locales, and more. You can filter the reports on the dashboard by Time, Brand, Channel, User role, Language, Section, and Author.

Note: Ad blockers might prevent the recording of article views.

Note: If an article is moved between sections, event data (such as views or comments) is retained for its current section only.

Knowledge Base dashboard headline metrics

This tab displays the following headline metrics (KPIs) for the time range you specify:

Total views: The total number of page views across all of your articles. All article views are recorded, no matter how many times a user has viewed the article in the selected period of time.

Articles viewed: The total number of articles that have been viewed. Translations of an article are counted as a separate article. However, you can use the Language filter to restrict the locales that are shown in this KPI.

Views per article: This shows the average number of page views for each article that was viewed.

Article comments: The total number of comments made on articles in your knowledge base since February 25, 2023.

Article subscriptions: The total number of subscriptions created for articles in your knowledge base since February 25, 2023.

Knowledge Base dashboard reports

This tab displays the following reports for the time range and data filters you specify:

Views by channel: Displays the number of page views received from each of your channels, for example, your help center, mobile SDK, or Agent Workspace.

This report can't be filtered by channel.

Views by user role: Displays the percentage of page views from each user role (like end user, staff member, or anonymous).

This report can't be filtered by user role.

Views, comments and subscriptions by date: Displays the daily number of article views, comments, and subscriptions over the time period you specify. Filterable by the Article title field above the report. Upvote and downvote data is available from February 25, 2023 onward.

Article upvotes and downvotes over time: Displays the daily number of article upvotes and downvotes over the time period you specify. Filterable by the Article title field above the report. Data is available from February 25, 2023 onward.

Article engagement by selected attribute: Displays the brand, views, net votes, comments, subscriptions, upvotes, and downvotes for each article, section, language, category, or author. Use the tabs at the top to switch between the reports. Filterable by a specified number of the top or bottom results for Article comments, Article downvotes, Article subscriptions, Article upvotes, Views, or Article votes. Comment, subscription, upvote, and downvote data is available from February 25, 2023 onward.