Using MailChimp with Sell

What's my plan?

MailChimp is a marketing automation platform that helps businesses manage email campaigns and communication with prospects and customers. Using the MailChimp app, you can create automated marketing campaigns, create and manage mailing lists, and analyze the results.

You can use your MailChimp account with Sell to add and remove the contact information of Sell leads, contacts, and deals from MailChimp mailing lists. You can also use MailChimp via Zapier to, sync your Sell contacts to MailChimp and create Sell leads from new MailChimp subscribers. You can find the MailChimp app in the Zendesk Marketplace. It allows you to see, your lead and contact cards, recent marketing activity from associated campaigns, and to subscribe or unsubscribe contacts from mailing lists.

This article covers the following topics:

Syncing MailChimp and Sell contact information for leads, contacts, and deals

Installing the Mailchimp app

Using Zapier to connect MailChimp with Sell

Syncing MailChimp and Sell contact information for leads, contacts, and deals

You can use MailChimp in Sell to add and remove Sell contact information from MailChimp mailing lists.

To set up this connection, you must have admin rights in your Sell account, a MailChimp subscription, a mailing list already set up, and you must know your MailChimp API key.
Note: To generate a MailChimp API key, sign in to your MailChimp account (via your web browser), then select Account > Extras > API keys and follow the instructions for creating an API key. Copy the key that is generated.

Installing the Mailchimp app

Mailchimp is available as an app in the Zendesk Marketplace. Follow the How to install instructions to connect MailChimp with Sell.

You need admin rights to install apps into your Sell account (see Working with Zendesk Marketplace apps in Sell).

Using Zapier to connect MailChimp with Sell

Using Zapier to connect your Sell account to your MailChimp account allows you to automatically exchange data between the two, in the background. For example, you can automatically create Sell leads from new MailChimp subscribers (see Creating Sell leads from MailChimp subscribers) and add your Sell contacts and leads as new subscribers in MailChimp (see Adding Sell contacts to MailChimp).

These are just examples of the ways that you can connect MailChimp with Sell. For more information about what you can do with MailChimp and Sell using Zapier, see MailChimp + Zendesk Sell Integrations.

To get started using Zapier in Sell, see Using Zapier with Sell.