Complying with Privacy and Data Protection Law in Zendesk Sell

<div class="body">
<p class="p">This article describes how certain features and functionality in Zendesk Sell can
assist with your obligations under privacy law.</p>
<p class="p">To learn more about meeting your obligations in other Zendesk products, see <a class="xref" href="https://support.zendesk.com/hc/en-us/articles/4408834005530" target="_blank">Complying with Privacy and Data
Protection Law in Zendesk products</a>.</p>
<p class="p">Topics covered in this article:</p>
<ul class="ul">
<li class="li"><a class="xref" href="#topic_qdm_yhk_gs">Meeting an access obligation</a></li>
<li class="li"><a class="xref" href="#topic_ezm_pcv_4v">Meeting a correction obligation</a></li>
<li class="li"><a class="xref" href="#topic_p3p_zhk_gs">Meeting an erasure or deletion obligation</a></li>
<li class="li"><a class="xref" href="#topic_ekz_13k_gs">Meeting a data portability obligation</a></li>
<li class="li"><a class="xref" href="#topic_gcn_swl_ycb">Meeting an objection obligation</a></li>
<li class="li"><a class="xref" href="#topic_mvj_lyf_gdb">Disclaimer</a></li>
</ul>
</div>
<div aria-labelledby="ariaid-title2" class="topic nested1" id="topic_qdm_yhk_gs">
<h2 class="title topictitle2" id="ariaid-title2">Meeting an access obligation</h2>
<div class="body">
<div class="bodydiv">
<p class="p">Individuals from certain regions have a <em class="ph i">right of access</em>. On request, you may
have an obligation to inform a user where their personal data is being held and for
what purposes.</p>
</div>
<p class="p">Sell provides a platform for businesses to collect information on
contacts and leads, for example, through calls, notes, text
messages, documents, and tasks, that they can analyze to help sell
their products to new and existing clients.</p>
<p class="p">If an individual requests a copy of their personal data, you can export
the data from Sell as described in <a class="xref" href="gdpr_guide.html#topic_ekz_13k_gs">Meeting a data portability obligation</a>.</p>
</div>
</div>
<div aria-labelledby="ariaid-title3" class="topic nested1" id="topic_ezm_pcv_4v">
<h2 class="title topictitle2" id="ariaid-title3">Meeting a correction obligation</h2>
<div class="body">
<div class="bodydiv">
<p class="p">Individuals from certain
regions
have
a <em class="ph i">right to rectification</em>, or the right to have inaccuracies in their personal
data corrected. On request, you
may
have an obligation
to
provide the
individual
with their personal data and fix inaccuracies or add missing
information.</p>
</div>
<p class="p">To meet the correction obligation Sell allows you to export the existing
information and edit the personal data with the necessary fixes. To
apply fixes to the user data, follow the steps described in <a class="xref" href="https://support.zendesk.com/hc/en-us/articles/4408822104858" target="_blank">Editing lead, contact, and
deal data using Table view</a>.</p>
<p class="p">To export user data, follow the steps described in <a class="xref" href="https://support.zendesk.com/hc/en-us/articles/4408828443674" target="_blank">Exporting data from
Sell</a>, and extract the information pertaining to the
individual, or use the Sell <a class="xref" href="https://developers.getbase.com/docs/rest/reference/contacts" target="_blank">Contacts API</a> or Sell
<a class="xref" href="https://developers.getbase.com/docs/rest/reference/leads" target="_blank">Leads API</a> to extract
details for an individual.</p>
</div>
</div>
<div aria-labelledby="ariaid-title4" class="topic nested1" id="topic_p3p_zhk_gs">
<h2 class="title topictitle2" id="ariaid-title4">Meeting an erasure or deletion obligation</h2>
<div class="body">
<div class="bodydiv">
<p class="p">Individuals from certain regions have a <em class="ph i">right to erasure</em>, or the right to be forgotten or
deleted. On request, you may have an obligation to delete the personal data of an
individual.</p>
</div>
<p class="p">To delete an active user’s data, follow the steps described in <a class="xref" href="https://support.zendesk.com/hc/en-us/articles/4408832226842" target="_blank">Deleting a contact,</a>
and raise a <a class="xref" href="https://support.zendesk.com/hc/en-us/articles/4408843597850" target="_blank">support ticket</a> to have
the user’s data removed permanently from the database.</p>
</div>
</div>
<div aria-labelledby="ariaid-title5" class="topic nested1" id="topic_ekz_13k_gs">
<h2 class="title topictitle2" id="ariaid-title5">Meeting a data portability obligation</h2>
<div class="body">
<div class="bodydiv">
<p class="p">Individuals from certain
regions have
a
<em class="ph i">right to data portability</em>. On request, you
may
have an
obligation
to provide
an
individual with their personal data or to transmit the data to
another organization. </p>
</div>
<p class="p" dir="ltr">The Sell API provides the capability to export an individual’s
data in a commonly used machine readable format (JSON), which can
then be imported into another system. Use the Sell API to export
account data for an individual (a <a class="xref" href="https://developers.getbase.com/docs/rest/reference/contacts" target="_blank">contact</a> or <a class="xref" href="https://developers.getbase.com/docs/rest/reference/leads" target="_blank">lead</a>), including any
<a class="xref" href="https://developers.getbase.com/docs/rest/reference/calls" target="_blank">calls</a>, <a class="xref" href="https://developers.getbase.com/docs/rest/reference/documents" target="_blank">documents</a>, <a class="xref" href="https://developers.getbase.com/docs/rest/reference/notes" target="_blank">notes</a>, <a class="xref" href="https://developers.getbase.com/docs/rest/reference/tasks" target="_blank">tasks</a>, or <a class="xref" href="https://developers.getbase.com/docs/rest/reference/text_messages" target="_blank">text messages</a>
associated with the individual.</p>
<p class="p">Additionally, use <a class="xref" href="https://support.zendesk.com/hc/en-us/articles/4408827735066" target="_blank">Smart Lists</a> to export
data about a specific person.</p>
<p class="p">Integration data that is present in Sell, including email, calendar
entries, and data associated with any other third party
integrations, cannot be exported through Sell as this data is owned
by the integration provider. Your data controller needs to contact
your integration provider to export this data at source.</p>
</div>
</div>
<div aria-labelledby="ariaid-title6" class="topic nested1" id="topic_gcn_swl_ycb">
<h2 class="title topictitle2" id="ariaid-title6">Meeting an objection obligation</h2>
<div class="body">
<div class="bodydiv">
<p class="p">Individuals from certain
regions have
a
<em class="ph i">right of objection</em>, or the right to object to direct marketing. You
may
have an obligation
to
stop processing personal data for direct marketing purposes when you receive an
objection from
an
individual.</p>
</div>
<p class="p">Sell does not actively offer direct marketing as a feature, therefore it
is up to the business to be aware of how the end user information is
being used. With that, if the business wishes to meet this objection
obligation within the platform, Sell allows you to <a class="xref" href="https://support.getbase.com/hc/en-us/articles/203478509-Deleting-a-Contact" target="_blank">delete user
details</a>.</p>
<p class="p">See <a class="xref" href="#topic_p3p_zhk_gs">Meeting an erasure or
deletion obligation</a> for more detail.</p>
</div>
</div>
<div aria-labelledby="ariaid-title7" class="topic nested1" id="topic_mvj_lyf_gdb">
<h2 class="title topictitle2" id="ariaid-title7">Disclaimer</h2>
<div class="body">
<div class="bodydiv">
<p class="p">This document is for informational purposes only and does not constitute legal advice. Readers should always seek legal advice before taking any action with respect to the matters discussed herein.</p>
</div>
</div>
</div>
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