Announcing the "Generated by AI" disclosure redesign in Web Widget









Announced on
GA rollout starts
GA rollout ends


March 23, 2026
March 23, 2026
March 23, 2026


Today we’re announcing a visual redesign of the “Generated by AI” disclosure in the messaging Web Widget. This update reduces visual clutter while keeping disclosures clear and compliant.
What is changing?
Why is Zendesk making this change?
What is coming next?
What do I need to do?
What is changing? Before → Now:
Before: “Generated by AI” was shown as a disclaimer in the footer of every AI message. Even in grouped or sequential messages, each message carried the label (resulting in an extra line per message).
Now: AI disclosure is shown as a label on the AI agent name, and appears once per group of messages.
Why is Zendesk making this change?
Legal requirements require transparent disclosure when a user interacts with AI, but per-message footers are not strictly required.
Per-message labels make the conversation noisy and consume too much vertical space. Per-message footers created an extra line for every AI message, distracting from the conversation.
Why is coming next? We’ll apply the new label more broadly across Social and mobile channels, as well as tighten the labeling logic for consistency. Why do I need to do? No action required — the Web Widget UI change is applied automatically for all customers. If you have feedback or questions related to this announcement or if you need general assistance with your Zendesk products, contact Zendesk Customer Support.