Announcing automated data sync for custom objects

Announced on | Rollout starts | Rollout ends
September 3, 2026 | September 3, 2026 | September 21, 2026

Zendesk is excited to announce the ability to configure automated data synchronization for custom objects.

This announcement includes the following topics:

What is changing?

Why is Zendesk making this change?

What do I need to do?

What is changing?

Admins can now define schedules to automatically synchronize data from Salesforce into Zendesk custom objects. To do this, admins connect their Salesforce account, select a Salesforce source object, and map the relevant source fields to a custom object. To simplify the data sync configuration, you can use AI suggested mappings between the source object's fields and the custom object's fields.

Before activating a data sync, admins can test and preview the first five records to validate the configured field mappings. After a data sync is activated, it performs a full synchronization of the configured Salesforce data into Zendesk daily. Additionally, admins have the option to manually run a data sync job at any time.

After a data sync runs, the Sync logs page in Admin Center provides visibility into each run, including the status, timing, records processed, and record-level errors. This is designed to help admins identify and troubleshoot any issues with a data sync.

For more information, see Creating data sync schedules for custom objects.

Why is Zendesk making this change?

Zendesk understands that customers often rely on Salesforce as their system of record for important business information, such as customer accounts, contracts, subscriptions, products, and other business data. However, Zendesk agents often need this information while working on tickets. Requiring them to switch between systems or rely on manual data entry is inefficient and error-prone. The automated data sync tool is designed to make it easier to bring Salesforce data into Zendesk and maintain it accurately, allowing admins to build richer support workflows within Zendesk and providing agents more robust business context without custom integrations.

Data sync also provides admins with a simpler way to configure and manage Salesforce data synchronization with AI-assisted field mapping, data preview, automated schedules, and logs of all syncs that occur.

What do I need to do?

Automated data sync from Salesforce to Zendesk is available for Zendesk Suite Growth plans and above. To get started, see Creating data sync schedules for custom objects.

If you have feedback or questions related to this announcement, visit our community forum where we collect and manage customer product feedback. For general assistance with your Zendesk products, contact Zendesk Customer Support.