Announcing brand permissions and expanded dashboard restrictions for Explore

Announced on | Rollout starts | Rollout ends
January 22, 2026 | January 22, 2026 | February 6, 2026

Group-based permissions and dashboard restrictions give you control over the data shown in analytics. We’re now introducing brand-based permissions and richer dashboard restriction capabilities to align analytics access with brands, safely scale dashboards to more users, and show each individual only the data they’re allowed to see.

This announcement answers the following questions:

What’s changing?

Why is Zendesk making this change?

What do I need to do?

What’s changing?

Using the new analytics brand-based permissions, you can define data access based on the brands agents belong to. With this update, once an admin enables brand permissions, agents can access all default datasets but can only see data for which their brand has permission.

Dashboard restrictions are expanded to all datasets and support a wider range of dynamic attributes, including brand, email, and locale. For the full list of attributes, see Dynamically adapting dashboard data based on viewer. Additionally, the dashboard restriction limit has been increased for Explore and Suite Enterprise plans from 100 to 500.

Watch the following video for an introduction to the new features:

Brand-based permissions in Zendesk analytics (2:36)

Why is Zendesk making this change?

This update enhances data governance and enables admins to unlock the full potential of user roles by restricting them by brand and adopting dashboard restrictions for a wider range of use cases, thereby delivering relevant analytics to more users without exposing sensitive data.

What do I need to do?

No action is needed. However, this is a great time to review your user roles and dashboards to ensure optimal permissions are in place. For more information about these updates to analytics permissions, see Giving users access to Explore.

All previously created dashboards and reports respect the new data access level when you apply the new permissions.

If you have feedback or questions related to this announcement, visit our community forum, where we collect and manage customer product feedback. For general assistance with your Zendesk products, contact Zendesk Customer Support.