Announcing the "Generated by AI" disclosure redesign in Web Widget

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<td style="height: 22px; padding: 0.4em; text-align: left; width: 303.203px;"><strong>Announced on</strong></td>
<td style="height: 22px; padding: 0.4em; text-align: left; width: 303.203px;"><strong>GA rollout starts</strong></td>
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<td style="height: 22px; padding: 0.4em; text-align: left; width: 303.203px;">March 23, 2026</td>
<td style="height: 22px; padding: 0.4em; text-align: left; width: 303.203px;">March 23, 2026</td>
<td style="height: 22px; padding: 0.4em; text-align: left; width: 303.203px;">March 23, 2026</td>
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</table></figure><p>Today we’re announcing a visual redesign of the “Generated by AI” disclosure in the messaging Web Widget. This update reduces visual clutter while keeping disclosures clear and transparent for users.</p><ul>
<li data-list-item-id="e7468be1c2d8c0ccf430506f73d07211d"><a href="#h_01KMDE437TH19102FBKPHDFXKH">What is changing?</a></li>
<li data-list-item-id="e1f82a9d233da1d34910d608841909f76"><a href="#h_01KMDFS9Q74PNK79EGWMJ1DRN0">Why is Zendesk making this change?</a></li>
<li data-list-item-id="ec393b9c5a4328fb48623c9bfcc1915c8"><a href="#h_01KMDFS9Q7KMTMFF9XF3K2NHHV">What is coming next?</a></li>
<li data-list-item-id="e2f7b32689c0e6a4470e3d6b23c9a1626"><a href="#h_01KMDFS9Q7D84VEM9M418WRY9N">What do I need to do?</a></li>
</ul><h1 id="h_01KMDE437TH19102FBKPHDFXKH">What is changing?</h1><p>Before → Now:</p><ul>
<li data-list-item-id="e1aa7d84293ad7ca1db20d9ce66b728bd">Before: “Generated by AI” was shown as a disclaimer in the footer of every AI message. Even in grouped or sequential messages, each message carried the label (resulting in an extra line per message).</li>
<li data-list-item-id="ec27af1c99dfc8a6cefa32a5870e1bf38">Now: AI disclosure is shown as a label on the AI agent name, and appears once per group of messages.</li>
</ul><figure class="wysiwyg-image"><img class="wysiwyg-image" src="https://zen-marketing-documentation.s3.amazonaws.com/docs/en/AI_label.png" width="700" id="topic_ozy_hf2_tcc__image_x53_4hk_vcc"></figure><h1 id="h_01KMDFS9Q74PNK79EGWMJ1DRN0">Why is Zendesk making this change?</h1><ul>
<li data-list-item-id="e9129f56d220248d97e29c68d26952520">Legal requirements require transparent disclosure when a user interacts with AI. </li>
<li data-list-item-id="e43c538623d99d9408db0f752a976d510">However, per-message labels make the conversation noisy and consume too much vertical space. Per-message footers created an extra line for every AI message, distracting from the conversation. </li>
<li data-list-item-id="e1d111b4182852b82c6516de9aa9e8cbe">This redesign preserves the transparency to end users that they are interacting with an AI system without cluttering the chat with repetitive text, creating a cleaner and more readable conversation experience.</li>
</ul><h1 id="h_01KMDFS9Q7KMTMFF9XF3K2NHHV">What is coming next?</h1><p>We’ll apply the new label more broadly across Social and mobile channels, as well as tighten the labeling logic for consistency.</p><h1 id="h_01KMDFS9Q7D84VEM9M418WRY9N">Why do I need to do?</h1><p>No action required — the Web Widget UI change is applied automatically for all customers.</p><p>If you have feedback or questions related to this announcement or if you need general assistance with your Zendesk products, contact <a href="https://support.zendesk.com/hc/en-us/articles/4408843597850" target="_blank" rel="noopener noreferrer" aria-describedby="sk-tooltip-13699">Zendesk Customer Support</a>.</p><p> </p>